There are Seventies-themed videos, and then there's this... Annie Clark aka St. Vincent kicks off her new album, and blonde look, with a 70s-style TV performance that's essentially indistinguishable from the real thing.
Director Bill Benz - who also directed the meta comedy-doc about St. Vincent, The Nowhere Inn - uses all the authentic old camera and vision-mixing equipment to create an aesthetic which is almost spookily accurate - sealed with the brilliantly on-point styling.
The inspiration clearly comes from a song with its echoes of David Bowie's Fame from his 1974 album Young Americans, and one imagines that a few classic Bowie TV performances from the era were avidly consumed before making this - including his first collab with David Mallet, for Boys Keep Swinging, a few years later.
And it has to be said, Annie Clark as a blonde disco diva is a brilliant transformation. Her potential as a Hitchcock heroine (in a Brian DePalma homage) is explored in the thriller-style trailer to her new album Daddy's Home, 1 (833)-77-DADDY. And in both that and this, she's really quite Catherine Deneuve...
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